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Baby In Mind

Mass shootings and the art of loving babies.

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This article discusses violence, suicide and child trauma. 

Another week. Another mass shooting of children and teachers in America. In the wake of another indiscriminate mass-murder of children and their helpers, as a health care worker, I again find myself re-evaluating the purpose and role of my chosen profession.

Here I sit, on the other side of the world and still, somehow, the images reach me.

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Make early connections part of every child’s story

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Donate to Support Parent-Baby Relationships

Use our secure online donation form to support Baby in Mind reach more families. 100% of your donation goes into programs, and nothing else. We do not spend any donations on fundraising, non-program or peripheral costs. Donations of $2 or more are tax-deductible in Australia.

Personal Info

Donation Total: $20.00

Make a tax-deductible donation to child mental health

tax-deductible donation to child mental health

and we’ll turn it into a tax-deductible investment.

You probably already know

You are not a stranger to our work. Most people already know that the work of Baby in Mind makes a profound difference to babies and their families in our community. You probably already know that our work is evidence-based.

Every day, the type of early intervention we support is being linked to more and more outcomes. When we improve the quality of these early relationships we are directly reducing:

  • rates of chronic illness such as diabetes and heart disease.
  • child abuse and neglect risks and vulnerability.
  • childhood mental health issues, and adult mental illness.
  • social breakdown: including loneliness, violence and lack of empathy.
  • community breakdown: including crime and education exclusion.

If a baby is hungry and they get fed, and if they are stressed get comforted, the brain wires itself for trust, empathy, learning, connection and participation. But if he or she is hungry and not fed, and stressed and not comforted, the brain wires itself for fear, disconnection and mistrust. It’s not just about economics. It’s about relationships: “Poor kids who have someone feeding them and interacting with them do well, and the well-to-do kids who don’t have this care do badly.”

Researchers can tell the difference in the brain wiring as early as 100 days. “And that fist 100-day period is predictive of where kids are going to be at 3 and 5 years”  (Halverson, 2017).

And at 50 years.

This has been forgotten by governments

There are dozens of charities with big budgets doing a great job of looking after the food, money and physical needs of families who need it.

And a growing number of organisations are increasingly taking an active role in providing infant mental health and relationship support in the first 100 days.

But the knowledge and skills for staff to do this, don’t just come out of thin air.

Baby in Mind is the only Australian organisation providing vital, evidence-based infant mental health promotion skills at the grass-roots. Our focus is on training. Rather than spending money on more services, we train health professionals and community workers who are already supporting families. We’re content to work behind the scenes where we can have the most sustainable impact.

We’ve been doing this for almost 25 years. And despite our programs being used in hundreds of community, government and small business settings, we don’t receive any government funding at all.

Your tax-deductible donation to child mental health is an investment

A donation involves giving money away to provide a program. Once the program is finished, your donation has finished its work.

But for us, we do things differently.

A donation to Baby in Mind is used to support training. As a result, your tax-deductible donation to child mental health is still having an impact, long after it has been used. Because we focus on training people who are already working with families, they will continue using these skills well into the future with more and more families. And because we start early in life this helps target your donation to the greatest possible long-term impact.

In other words, we’re not merely asking for a tax-deductible donation. Rather, a tax-deductible investment in the long-term health and well-being of our whole community.


Code of Conduct for Delivery of Cue-Based Infant Massage Education

By | Blog, Manual - Licencing and Legal, Manual - Professional Issues, Member News, News, Student Handbook - Policies and Information | No Comments

Who We Are

As professional educators with current certification, we support the establishment of strong and secure early relationships between parents and babies.

We provide education, training research and support. Our work makes a unique and vital contribution to Australian society by supporting many of the essential foundations for lifelong mental and physical health.

Our Code of Conduct

This Code of Conduct for the delivery of Cue-Based Infant Massage Education is a powerful, positive statement about the place of professional infant massage educators in Australian communities and organisations.

Our Code shows how our current professional members are committed to working with babies, parents, families, colleagues and other professionals, in accordance with our shared beliefs.

In order to maintain the level of trust placed in us by the Australian community, and to help enable the best possible outcomes for the families we work with, our Code of Conduct sets out the expectations of behaviour and practice for our Professional Members. The Code can be used by Professional Members to help guide their everyday decisions and actions. It also gives our organisation – Baby in Mind – a set of principles to use in regulating, maintaining and improving our collective standards of practice.

This Code was developed in consultation with our members, other people who have an interest in supporting healthy parent-baby relationships, and members of the community. As a result, this Code reflects the standards that we expect of ourselves, and the standards that the community expects of us.

Our Beliefs

We Believe In:


We believe parents and babies – of all lifestyles, parenting styles, or choices – deserve to be welcomed with respect, tenderness, warmth and, above all else, a listening heart.

… the dignity of parenthood

We believe all parents love their babies and want their babies to have the chance to grow up happy, healthy and in peace. We believe all babies deserve for their parents to be supported in this fundamental, human hope.

…honouring our first relationships

We believe all babies are born with an innate desire to feel close to, connected with, and a special part of their own families. We also understand the extent to which they experience this has a long-term impact on the social, emotional and physical development of each human being. We believe that by honouring these early experiences, one day, all children and parents might enjoy the life-long benefits that come from having early relationships that are loving, healthy and secure.

…making a difference when it matters most

For children to grow up healthy and happy, parents need good quality support – as early as possible – from people who they like and who respect them. Children also need to have healthy relationships with people of many ages and abilities. They also need to live in communities where people’s human rights are upheld. We believe in focussing our efforts, resources and will-power on getting these things happening today, rather than waiting until problems become overwhelming for families.

…the ability of all people

We believe building relationships and connections between human beings should not depend on knowledge owned by experts, professionals, governments or organisations. We believe the knowledge, skills and actions needed to support healthy human relationships should belong to each person, family, neighbourhood and community.

Principle of Conduct

PRINCIPLE 1: We put the well-being of babies and families first.

In our role delivering parent-infant relationship education, we:

1.1 ensure, as much as we reasonably can, that the comfort, security and safety needs – and the personal preferences – of each individual baby and their family are acknowledged and responded to in our work.

1.2 include, welcome and treat each baby, and their family, with respect, courtesy, dignity and sensitivity to their relationship, cultural, social, economic, geographic, health, lifestyle or other status; and their parenting preferences and styles.

1.3 do our best, when invited or requested, to assist families to find out about other health, education or social supports that may be available to them.

1.4 will try and help a family find a different educator  if we cannot meet their needs.

1.5 follow the most program guidelines in doing our work. We let families know if we are not working within the current guidelines, and we only ever make adaptations to our program guidelines if we are properly qualified and trained to do so and it does not compromise family well-being.

PRINCIPLE 2: We support parents and babies to build safe, secure and responsive relationships with each other.

In our role delivering parent-infant relationship education, we:

2.1 are at all times mindful of our position as a role-model to families and act accordingly when in our work role

2.2 only provide cue-based infant massage education and information to parents, and do not ever massage other people’s babies ourselves.

2.3 only deliver infant massage education in a face-to-face setting, and do not attempt to provide our program via telephone, video, internet or text.

2.4 only provide advice, information and education related to the delivery of cue-based infant massage and parent-infant interaction. We avoid providing other sorts of advice, counselling, treatment or other services within the education setting.

PRINCIPLE 3: We do everything we can to ensure the highest possible quality of service

In our role delivering parent-infant relationship education, we:

3.1 before providing a service to a family, collect all information that is necessary to provide a high quality and safe service, and as necessary to comply with all record-keeping laws and guidelines.

3.2 act responsibly in communicating information and knowledge to families.

3.3 comply with all relevant local, State, Territory and Federal laws that relate to our practice.

3.4 hold current and appropriate indemnity and liability insurance.

3.5 listen respectfully to complaints or concerns raised by families with us, and, where possible and appropriate, try to fix any problems.

3.6 give adequate information to families so they know how to make a complaint, if they are dissatisfied with our service.

PRINCIPLE 4: We provide a useful service for the benefit of the community

In our role delivering parent-infant relationship education, we may:

4.1 charge a reasonable fee or receive a wage for our services that:

  • is within the range of accepted industry standards;
  • does not lead to the exploitation of families;
  • ensures we can provide ourselves with safe and fair working conditions; and
  • provides us with fair remuneration taking into account our training, experience, and the quality of service we provide;

4.2 or willingly provide our service in a volunteer or social context.

PRINCIPLE 5: We provide our services with honesty, integrity and professionalism

In our role delivering parent-infant relationship education, we:

5.1 manage our relationships with families in ways that are professional and helpful for each family, and in ways that maintain and strengthen their sense of trust and dignity.

5.2 do not engage in activities that reflect improperly on the the work of other professional members, or of Baby in Mind.

5.3 only provide education that is within the scope of our training, qualifications and level of experience. We are honest and truthful about what we are qualified to do.

5.4 are honest about the claims we make in relation to the benefits of our work. We make sure any claims we make about the benefits of our program can be substantiated by evidence.

5.5 communicate professionally and respectfully with each other, and with other professionals.

5.6 acknowledge the source of our training and the program we teach.

PRINCIPLE 6: We uphold the privacy and confidentiality of the families we work with

In our role delivering parent-infant relationship education, we:

6.1 ensure we do not wrongfully disclose personal information about the families we work with.

6.2 take reasonable measures to securely store personal information about the babies and families we work with.

6.3 only disclose private information with the family’s written consent, or when required by law.

PRINCIPLE 7: We take responsibility for maintaining the quality of our own practice and the service we deliver

In our role delivering parent-infant relationship education, we:

7.1 only provide our service when we are physically and mentally fit to do so, and when we have the necessary abilities, judgement and capacity to do so.

7.2 maintain our current knowledge, and improve it, by undertaking continuing development and education.

7.3 maintain a regular practice of reflection in relation to our work supporting parents and babies.

7.4 actively seek out information to clarify or improve our knowledge and practices, when we have identified opportunities for learning.

7.5 take responsibility for a managing a healthy work-life balance.

7.6 strengthen our own capacity to support families by using strategies and personal practices that support our own mental health and physical well-being.

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